Your existing traffic.
Your next growth opportunity.

See clearly how shoppers interact with your website and how those interactions connect to revenue. Bring in our CRO team to turn your questions into actionable changes you can A/B test.

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Our platform displays which elements are worth resurfacing and which ones are interrupting your profitable flow

Then you interact and plan tests with our CRO team support in your own dedicated Slack channel

HeatmapLive
Most clicked: Shop New Arrivals · 1,960FewerMore
Every block on the page, with what it earned attached.
The CRO behind Heatmap

Built around the questions
your team actually has.

Which product deserves more attention? What belongs near the price? What happened in the latest test?

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  1. Our CRO team’s vast experience shapes how we review your data and prepare your next experiment.

  2. But we also analyze and confirm each recommendation against our internal industry based benchmarks and validate with our evidence database of successful tests

  3. You get access to our intelligence layer and save money by skipping tests that never proved to produce measurable improvements

From traffic to action

Put your website data to work.

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Sessions
3,565
Revenue
$24,345
CVR
3.6%
RPS
$6.83
AOV
$190
Page Views
3.6
Conversion Rate
3.6%Trending up since last week
This Period: Mar 17-23, 20253.6%Average conversion rate
Last Period: Mar 9-16, 20253.1%Average conversion rate
4%2%0%
17 Mar181920212223 Mar
This period · Mar 17-23, 2025Last period · Mar 9-16, 2025

Follow the revenue

Look beyond what gets clicked. Connect page interactions to purchases and revenue, so you have a clearer starting point for your next investigation.

Understand what happens on the page

Explore heatmaps, recordings, and funnels together. See where shoppers engage, what they pass over, and where their journeys end.

Work through the next move

With CRO support, bring your question to a team that can help read the data, challenge the idea, and prepare a specific change to test.
Intelligence meets experience

Your data.
AI assistance.
Human judgment.

Explore the software first. Add ongoing CRO support when you want a team working through the next steps with you.

Wilson, your AI assistant
Use Wilson to explore CRO questions and explain what you are working on. Bring context to the conversation so the next step starts with your goals.
Your CRO team, in Slack
Get daily access to CRO specialists on a paid support plan. Ask about a data issue, pressure test an idea, or get a second opinion on a page you are changing.
A clearer brief for your next test
Work toward a specific hypothesis, a defined change, and a measurement plan. Get guidance on copy, page elements, and HTML designs your team is preparing to implement.
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See the work take shape

A question becomes
a next step.

“Should we move this higher?”
Look at how shoppers interact with the element and how those interactions relate to purchases.
“What should we change?”
Work with a CRO to define the idea and separate what the data shows from what still needs testing.
“How will we know?”
Agree on the outcome to measure before the change goes live.
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00:00 / 05:09
Dead Click00:19Page Click01:36Page Click02:28Dead Click03:58Dead Click04:26
Your website, in view

See the page. Understand the journey.
Decide what to investigate.

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Starting point
Step +1
Step +2
Step +3
Step +4
All Sessions148K
/products/miracle-balm71.4K
/collections/bestsellers34.2K
/19.8K
/products/lip-tint8.6K
Exit6.9K
+ 20 more7.1K
/cart60.6K
/pages/shade-finder17.1K
/products/the-bundle6.8K
Exit49.5K
/checkout44.6K
/policies/shipping7.6K
Exit32.3K
Order Confirmed27.3K
Back to Cart9.6K
Exit15.3K

Look closely at the page

Explore clicks, attention, and scrolling alongside revenue attribution. Find the interactions worth a closer look.

Follow the shopping journey

Use recordings and funnels to investigate how visitors move through your site. Bring the relevant page and behavior into the same discussion.

Keep the work moving

With ongoing CRO support, continue the conversation in Slack. Review findings, refine a test brief, and work through questions as your team implements changes.
Step by step

From your first look
to your next experiment.

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  1. 01

    Start your trial

    Create your Heatmap account and explore the platform.

  2. 02

    Connect your website

    Install tracking so Heatmap can begin collecting your site’s behavior and revenue data.

  3. 03

    Bring a real question

    Start with the page, shopper journey, or experiment your team is already working on.

  4. 04

    Work through the evidence

    Explore the data yourself, or add CRO support to develop the analysis and prepare a test with our team.

  5. 05

    Make the next decision

    Your team implements the agreed change. Measure the result, review what it tells you, and decide what comes next.

What will you work on first?

Start with a question
that matters to your store.

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Your product page

Are shoppers reaching the information they need before deciding?

Investigate how visitors interact with product details, reviews, and purchase options.

Your next A/B test

What exactly are you trying to learn?

Use your existing evidence to define the change, the hypothesis, and the result that would answer your question.

Your revenue data

What does this number actually mean?

Work through the source, the definition, and the behavior behind it before using it to make a decision.

FAQs

A few things
you might be wondering

What is Heatmap?
Heatmap is a website analytics platform that connects visitor behavior with revenue. You can explore heatmaps, recordings, and funnels, with the option to add ongoing support from our CRO team.
What can I do during the trial?
Explore the platform, connect your website, and begin investigating your visitors’ behavior as data arrives. Your trial terms explain the features and access included.
Is the CRO team included in my trial?
Ongoing daily CRO support is part of our paid service offering. Starting a software trial lets you explore Heatmap before choosing the level of support your team needs.
What does the CRO team help with?
Data questions, analysis, A/B test ideas, specific page changes, and preparation of experiments your team can implement. We also consult on copy, HTML designs, and individual page elements.
How do we work with the team?
Through your service Slack channel. Bring the question, page, design, or experiment you are working on, and continue the conversation as the work progresses.
We already have an agency or an internal CRO team. Can we still use Heatmap?
Yes. Use Heatmap within your existing workflow to investigate website behavior and revenue. Our support can focus on the specific data questions and analyses your team needs help with.
Why would I pay when free heatmap tools exist?
The question is what your team needs to accomplish. Heatmap brings revenue attribution into your website analysis, with the option to work alongside CRO specialists who help turn that analysis into a specific next step.
How soon can I use my own data?
Collection begins once tracking is installed correctly. The time needed for a useful analysis depends on your traffic and the question you want to answer. An A/B test may need more data than an initial page review.
Will your team build and run our tests?
Your service scope defines who prepares the changes, who implements them, and who runs the experiment. We agree on those responsibilities before work begins.
Does Heatmap guarantee a conversion increase?
No. We help you investigate, develop better questions, and test changes. The result depends on your customers, your offer, and the experiment. When the evidence is inconclusive, we say so.

Give your next website decision
a clearer starting point.

Explore your data with Heatmap.
Bring in our CRO team when you want help moving from analysis to action.

Start for Free

Ongoing CRO support available on paid service plans.